Achieving a balance between offence and defence in 21st century capitalism

Lyons S

Intangible Asset Management magazine 2012 (56) Nov-Dec

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If capitalism in the 21st century is to deliver long-term sustainable value, it must achieve a healthy balance between offence and defence. This will require a notable correction to the current imbalance.

Protecting reputation by preparing better for crisis

Winokur HS

Intangible Asset Management magazine 2012 (55) Sep-Oct

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How companies respond to crisis situations can have a significant impact on their reputations. Despite this, too few prepare for the almost inevitable day when something goes badly wrong

Social Capital: A new strategic play for investors

Gray B

Intangible Asset Management magazine 2012 (53) May-Jun

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Most investors are unaware that social media is ushering in a social capital revolution, and that this will change the underlying risk and growth profiles of companies

Protecting the ultimate intangible

Ashar U

Intangible Asset Management magazine 2012 (52) Mar-Apr

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The preservation and enhancement of reputation are the primary tasks of all organisations, because the consequences of not prioritising them are always damaging – and very often catastrophic.

Geographic branding

Cohen-Tanugi J

Intangible Asset Management magazine 2012 (51) Jan-Feb

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Localities, like all other public sector bodies, face an increasingly competitive and globalised environment. A carefully designed brand can help a locality to increase its visibility and show off its competitive advantages.

Intellectual property and venture capital

Torres J

Intangible Asset Management magazine 2011 (50) Nov-Dec

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There are significant opportunities for venture capital investment in start-up businesses seeking to exploit developments in the IP marketplace.

Taking risks

Hogg M and Wawrose J

Intangible Asset Management magazine 2011 (49) Sep-Oct

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The results of an IP risk survey undertaken earlier this year among European and US corporations show that while IP is increasingly understood to be an important corporate asset, IP-related insurance is yet to be viewed as a priority.

IP market – present and future

Lucier M

Intangible Asset Management magazine 2011 (48) July-Aug

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The market for domain names is well established and highly lucrative; a market for patents has been harder to establish, but one is set to launch in the near future.

Who's in charge here?

Reese C

Intangible Asset Management magazine 2011 (47) May-Jun

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Although intellectual assets often comprise the bulk of corporate value, their oversight – if it exists – is all too often diffuse and uncoordinated. A recent IAFS roundtable discussed how this situation might change if there were a post-holder inside companies to take overall responsibility for them.

Using insurance to manage patent risks

Dodell L and Cauthorn K

Intangible Asset Management magazine 2011 (46) Mar-Apr

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Patent-related insurance has been hard to come by, while those policies that do exist are often regarded as too expensive. However, as more insurers enter the market, more sophisticated products at lower prices are beginning to appear.

Enterprise security

Moberly M

Intangible Asset Management magazine 2011 (45) Jan-Feb

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The role, function and responsibilities of security, risk management and overall corporate defence have changed for the better. This is set to continue and at a fairly rapid pace.

This article is based on the Mission:Intangible Monthly Briefing held September 2010. The audio recording can be purchased and downloaded from the Society store.

Fitting the intangible pieces together: A call to arms

Adams M

Intangible Asset Management magazine 2010 (44) Nov-Dec

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If intangibles are ever to achieve the prominence they should in business, a common language that describes what they are and how they are deployed needs to be developed.

The intangibles decade: Looking forward to 2020

Adams M

Intangible Asset Management magazine 2010 (43) Sep-Oct

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IAM 43 - The Intangibles Decade (281 KB)

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This article is based on the Mission:Intangible Monthly Briefing held January 2010. The audio recording can be purchased and downloaded from the Society store.

The real zombies exist solely on the books

Ruder D

Intangible Asset Management magazine 2010 (42) Jul-Aug

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Brands that are not used but kept alive in company books are not dead they are wasted money- making opportunities.

Embracing the new IP reality

Hetzel D

Intangible Asset Management magazine 2010 (41) May-Jun

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IAM 41 - Hetzel (331 KB)

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Two innovative defensive IP models, pioneered by AST and RPX, are attracting growing numbers of operating companies as they intensify their efforts to fend off litigation from non-practising entities.

Brand and reputation in China following the financial crisis

Low J and Leung V

Intangible Asset Management magazine 2010 (40) Mar-Apr

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China’s economy may be forced to change over the coming years as the export market becomes more challenging. This could present both foreign and domestic companies with new opportunities. To seize them, they must understand their brands.

Why it has to be women

Giordan J

Intangible Asset Management magazine 2009 (39) Jan-Feb

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Equality of opportunity is not just a matter of improving corporate diversity profiles. The simple fact is that companies that employ a number of women in senior positions tend to do better on a range of key measures than those that do not.

How emotions will drive the consumer recovery

Williams G

Intangible Asset Management magazine 2009 (38) Nov-Dec

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Consumers are ready to start spending again. Companies that are able to learn the lessons taught by the masters of intangible asset management will be the first to benefit.

Reputation is the new IP

Miller T

Intangible Asset Management magazine 2009 (37) Sep-Oct

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Reputation is the New IP (508 KB)

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Intellectual assets create the conditions under which corporate reputation can be developed in ways that will significantly enhance shareholder value.

IA metrics for the other IP market

Kossovsky, N

Intangible Asset Management magazine 2009 (36) Jul-Aug

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Risk and reputation management is a natural extension of intellectual property management, but it is an area of business operations in need of much greater support.

The weakest link in corporate IAM

Adams, M and Hofman Bang, P

Intangible Asset Management magazine 2009 (35) May-Jun

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In many areas intellectual asset management processes inside the business community are working well. However, when it comes to IP there are still a number of important lessons to learn.

The reputation and intangible asset value crash of 2008

Kossovsky, N

Intangible Asset Management magazine 2009 (34) Mar-Apr

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Over the last 12 to 18 months the percentage of listed company values that can be attributed to intangibles has fallen rapidly, to stand at under 50%. Serious rebuilding work is needed.

Use intangible assets to weather the financial crisis

Moberly, M and Cheon JP

Intangible Asset Management magazine 2008 (33) Jan-Feb

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As economic and financial uncertainty persists in many parts of the world, now is the time for companies to harvest their intangibles. After all, they are often the real drivers of value, revenue and overall sustainability.

Intangible assets and shareholder value

Torres, J

Intangible Asset Management magazine 2008 (32) Nov-Dec

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It is becoming increasingly clear that markets punish companies with poor intangible asset management strategies. Recent events have only served to emphasise this.

Reputation resilience 

Gerken, PJ

Intangible Asset Management magazine 2008 (31) Sep-Oct

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Best practice intangible asset management brings tangible benefits when a company finds its reputation is on the line.

Building a capital market for intangibles

Jarboe, K

Intangible Asset Management magazine 2008 (30) Jul-Aug

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Linking intangible assets to share price

McDonald, M

Intangible Asset Management magazine 2008 (29) May-Jun

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Shooting the patent divestiture rapids

Hetzel, D

Intangible Asset Management magazine 2008 (28) Mar-Apr

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Balance sheet blues

Ruder, D

Intangible Asset Management magazine 2007 (27) Jan-Feb

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For what it's worth

Rooney, T

Intangible Asset Management magazine 2007 (26) Nov-Dec

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Intangible asset financial metrics

Hanf, J

Intangible Asset Management magazine 2007 (25) Sep-Oct

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The intangible value of security in a volatile global economy

Liscouski, R

Intangible Asset Management magazine 2007 (24) Jul-Aug

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Directors take heed

Reese, C

Intangible Asset Management magazine 2007 (23) May-Jun

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Fighting enterprise-level IP risk

Kossovsky, N

Intangible Asset Management magazine 2007 (22) Mar-Apr

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The private equity IP deficit

Lucier, M

Intangible Asset Management magazine 2006 (21) Jan-Feb

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Avoiding the patent storm

Cauthorn, K

Intangible Asset Management magazine 2006 (20) Nov-Dec

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Intellectual asset risk-linked securities

Kossovsky, N

Intangible Asset Management magazine 2006 (19) Sep-Oct

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Intellectual asset sale in a bankruptcy

Smith, R

Intangible Asset Management magazine 2006 (18) Jul-Aug

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