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Monthly Briefing 2012-4
Protecting Reputation Value
Among the duties of Directors, as agents of a firm’s owners, are monitoring reputation, avoiding excessive risks, and acting responsibly when the inevitable crisis occurs. Unfortunately, boards often fail to consider reputation, control risk, or plan for crises. In this failure, bad luck is made worse.
But if good luck is the residue of preparation, as American athlete Jack Youngblood suggested, then board-level approaches to risk management and crisis response can help protect or even enhance reputation – both that of the company and its directors.
Featured are Herbert Winokur Jr., a successive corporate director and currently Chairman and Chief Executive Officer of Capricorn Holdings, a private investment firm; and Richard S. Levick, President and CEO of Levick Strategic Communications.
Jonathan Salem Baskin, global brand strategist, speaker, and author, moderated the Q&A.
If you are an operating corporate executive responsible for reputation or for driving value, you'll want to listen to this conversation.