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Monthly Briefing 2012-3

  • $75.00
  • In stock: N/A

Creating Reputation Value

We know that 7% of market value is today’s average cost of an adverse reputational event. We may not appreciate that before that value was lost, it was first created and recognized by stakeholders. Consider this. The BlackBerry was once the phone of choice for business professionals, thanks in part to the reputation it had created for a security system so effective even the President of the US was a user. Now that RIM’s reputational monopoly has been breached, and RIM’s value diminished, we turn to two experts to help us extract key lessons.

Participating in the conversation on 2 March at 10h00 EST were Linda Locke, principal with Reputare, a reputation advisory firm, and formerly Group head and senior vice president, reputation and issues management, MasterCard Worldwide (NYSE:MA); and Michael Moberly, principal with Knowledge Protection Strategies, an intangible asset management advisory firm. Jonathan Salem Baskin, global brand strategist, speaker, and author, moderated the Q&A.

If you are an operating corporate executive responsible for reputation or for driving value, you'll want to listen to this conversation.

Product contents: MP3 audio file (~1 hour) and PDF slides (~8).

Monthly Briefing 2012-3