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Monthly Briefing 2012-3
Creating Reputation Value
We know that 7% of market value is today’s average cost of an adverse reputational event. We may not appreciate that before that value was lost, it was first created and recognized by stakeholders.
Consider this. The BlackBerry was once the phone of choice for business professionals, thanks in part to the reputation it had created for a security system so effective even the President of the US was a user. Now that RIM’s reputational monopoly has been breached, and RIM’s value diminished, we turn to two experts to help us extract key lessons.
If you are an operating corporate executive responsible for reputation or for driving value, you'll want to listen to this conversation.