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Monthly Briefing 2011-12
That's nothing--try it with a not-for-profit!"
How do you measure value when it is not monetary? The old joke goes something like this: If a cannibal uses a fork and a knife, is that progress? More to the point, if an anti-poverty agency demonstrates that it serves more clients every month, is it doing a good job... or failing miserably?
Our program features two "reformed" experts from the world of hard financial metrics: Scott B. Leff, formerly COO and Director, Fayette Bank and Trust, and currently Associate Director, Bayer Center for Nonprofit Management at Robert Morris University; and Andreas Beck, formerly an asset manager with Federated Investors, and currently CFO of Beyond Spots and Dots, an advertising and media services company. Jonathan Salem Baskin, global brand strategist, speaker and author, moderates the Q&A.
If you are interested in an unusual perspective on reputation management, you'll want to listen to this conversation.
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