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Monthly Briefing 2011-10
Monetizing the Wisdom of Crowds
Within crowds there is wisdom. In a prior program, we saw how firms extracted wisdom from the collective behavior of crowds through information instruments such as decision markets. In this program, we learned how two firms extract value from among individuals within the crowd - not by digging, but by creating incentives that draw that value to the surface.
Featured are Cheryl Milone, CEO of Article One Partners, a firm which has made a name for itself as the premiere crowd sourcing, prior art locating company in the world; and Matt Johnston, Marketing Director for uTest, the world’s largest marketplace for software testing services.
Jonathan Salem Baskin, global brand strategist, speaker and author, moderates the Q&A.
If you are interested in an unusual perspective on reputation management, you'll want to listen to this conversation.
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