Being in the headlines ‘aint what it used to be. BP, aka British Pinata, is having a reputational crisis of biblical proportions arising from the failure of half of the key intangible asset business processes that support enterprise value; e.g., ethics, safety and sustainability.  This is the recording of the Friday, 9 July Mission Intangible Monthly Briefing, Building corporate reputation in the post-BP marketplace. It features Jonathan Salem Baskin, global brand strategist, speaker, and author of Branding only Works on Cattle and Bright Lights Dim Bulbs; in dialogue with Nir Kossovsky, CEO, Steel City Re, a risk and reputation management consultancy, author of Mission: Intangible. Managing risk and reputation to create enterprise value, and Executive Secretary of the Society.

Mary Adams, Chair of Society's Member News Committee, moderates the Q&A.

If you are General Counsel, a compliance executive, a reputation executive (marketing, PR), a board member of any public company, or have a financial interest in any publicly traded security, you'll want to listen to this conversation.

Product contents: MP3 audio file (~1 hour) and PDF slides (~5).