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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Battles are Public and Personal Activist Investor Warns

C. HUYGENS - Sunday, October 22, 2017
Talk about personal reputation risk, ADP CEO Rodriguez recalls activist investor Bill Ackman telling him,

“I know you don’t like the media, but I do and I’m really good at it,” Mr Rodriguez said. “And if this gets into a public battle, it’s going to be bad for you personally, it’s going to be bad for the company, but I’m fine with it because — and he said this — I’m told that I’m only second to Donald Trump in terms of number of clicks on the internet, and hence you will lose if there’s a public relations battle.”

Read more in Financial Times.

Read more reputation risk and activists.

Fleeing Clients Indicate Reputational Damage

C. HUYGENS - Wednesday, September 20, 2017
KPMG and McKinsey have scrambled to limit the damage caused by their links to the Gupta family, which is at the center of South Africa’s worst political scandal since the apartheid era.

“KPMG on Tuesday lost two further audit contracts in South Africa and faced widespread reviews as clients sought to distance themselves from reputational damage from their links to the firm. McKinsey faced allegations of fraud and collusion in corruption from South Africa’s main opposition party over the management consultant’s work with a company linked to the Guptas, the family accused of corrupting state contracts through ties to President Jacob Zuma.”

Read more in Financial Times.

Peak Bloodlust: Now it's McKinsey

C. HUYGENS - Wednesday, September 13, 2017
Activists target McKinsey over South African ethics issues. The scandal surrounding the country’s controversial Gupta business family that destroyed UK PR firm Bell Pottinger and is brushing against KPMG continues to spread to international firms.:

“Corruption Watch, a non-government organisation in South Africa, said it plans to approach anti-bribery prosecutors at the US Department of Justice within the next two weeks to ask them to investigate McKinsey’s work with Gupta-linked entities.”

Read more in Financial Times.

Smelling Blood, Activists Target Another Professional Services Firm

C. HUYGENS - Tuesday, September 12, 2017
Activists target KPMG over South African ethics issues. Response:

“We’re determined to rebuild the public’s trust in KPMG’s South African firm, and will stand behind the firm and will work with it for as long as it takes…”

Read more in Financial Times.

Ethics Scandal Wipes Out Another Professional Services Firm

C. HUYGENS - Friday, September 08, 2017
PR agency Bell Pottinger loses fight to retain clients and salvage its reputation; ethics scandal sends UK arm into administration.

“In a damning report, the Public Relations and Communications Association concluded that its messaging for the Guptas targeted wealthy white individuals and corporates in South Africa and was likely to inflame racial tensions. Since Monday, a host of big name clients and companies have sought to distance themselves from Bell Pottinger with HSBC, TalkTalk and Ascential joining luxury brands group Richemont and Investec in publicly abandoning the firm.”

Read more in Financial Times.

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