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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Speaking Volumes Silently

C. HUYGENS - Sunday, June 11, 2017
Debasing the spoken word through the weaponization of social media, oddly, increases the value of other communications channels, such as warranties and fashion.

Hardly bedfellows by any stretch of the imagination, warranties and fashion find common grounds in their ability to serve their instrumental purpose—risk transfer and cover—while expressing something else of value. Warranties express trust; and today, fashion expresses defiance.

“In this uneasy, unpredictable age of random terrorist activity, with its sudden punches of dreadful, unprovoked violence on innocent people going about their lives, the propaganda of pluck has once again become a powerful balm.”


Read more in the Financial Times.

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