MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Risk of Eponymous Brands: Trump and Weinstein

C. HUYGENS - Tuesday, October 17, 2017
Trump wealth slides $600m on NY property market: Realizing reputation value loss as disdain costs among stakeholders overwhelm support.

“ Bill Gates led the Forbes 400 for the 24th consecutive year, with an estimated fortune of $89bn, $8bn higher than estimated last year. Of the top 10 – all men – Mark Zuckerberg, co-founder of Facebook, saw his net wealth grow the most, adding $15.5bn over 12 months to $71bn.”

Read more in Financial Times.

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