MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Reputation Crises Experienced Personally

C. HUYGENS - Thursday, June 29, 2017
“When reputational crises hit, market cap, sales, margins and profits are all on the line…but it’s not only the corporate entity that faces challenges – individuals in leadership, particularly CEOs, face personal risk as well.”

Read more in the Property Casualty 360.

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