MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Escaping the Tarnish of Miscreants

C. HUYGENS - Saturday, November 25, 2017
Weaponized social media powers truth and falsehood; best defense against #reputation #risk is 3rd party vindication, like Steel City Re's. Preemption is critical for as Swift wrote more than 300 years ago, "Falsehood flies, and the Truth comes limping after it.”

Read more in Financial Times.

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