MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Cost Muliplier Effects of a Bad Reputation

C. HUYGENS - Tuesday, November 14, 2017
In sports, as in business, a reputation shades everything.
"Given Burfict's history and #reputation, he may serve additional punishment for the incident on Sunday." #risk.

Read more in Business Insider.

Read more on Reputation Impairment.

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