MISSION INTANGIBLE

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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Consequences of Reputation Impairment: Executive Branch Edition

C. HUYGENS - Monday, August 21, 2017
“…a photo [opportunity] with the president…increasingly meaningless; …fear of retaliation also [has] waned.”

Read more in the Financial Times.

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