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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Activist Tells Better Story Than Marketing Pro P&G

C. HUYGENS - Thursday, November 16, 2017
Activist Trian tells better story and wins proxy battle as P&G fights without shark repellent.
"Nelson Peltz has claimed a board seat at Procter & Gamble based on a recount delivering him a thin margin of under 43,000 votes, in a dramatic twist to one of the largest and most expensive proxy battles on record...P&G shares rose 3 per cent in after-hours trading on Wednesday."

Read more in Financial Times.

Read more on Procter & Gamble.

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