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MISSION: INTANGIBLE.

Managing risk and reputation to create enterprise value.


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Book Overview

This is a book about headline risk-beating value-creating solutions. It is an essential companion for executives responsible for ethical compliance, innovation, quality, safety, sustainability and security; for the C-suite leadership, and for corporate board members.

It demonstrates the urgency of increasing, protecting, and restoring intangible asset value, managing the business processes that create that value, and building enterprise resilience. It is a book about managing risk and reputation to create enterprise value. And it is instructive, offering a wealth of specific examples and “how-to” counsel.

Published by the Intangible Asset Finance Society in cooperation with Trafford Publishing (March, 2010), it is now available at the IAFS store and other leading on-line book retailers such as Amazon.com, Borders, and Barnes & Noble. For more information select one of the links above.

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isbn: 978-1-4269-2414-9 (Soft)
isbn: 978-1-4269-2415-6 (Hard)
also available as an ebook

Library of Congress Control Number: 2010901159

Kossovsky, Nir, 1958- Mission: Intangible. Managing risk and reputation to create enterprise value / Nir Kossovsky with Todd A. Miller; forewords by Robert P. Rittereiser and Robert P. Liscouski — Indianapolis: Traff ord Publishing in cooperation with Intangible Asset Finance Society (Pittsburgh), 2010. — xxxvi, 190 p. : ill. ; 21.6 cm. — Includes illustrations and index. 1. Organizational change— Management. 2. Risk management. 3. Corporate image. 4. Consumer satisfaction. I. Title. II. Intangible Asset Finance Society.

For more information about the Society, peruse this website, contact the Society's Executive Secretary , or call +1 (412) 661-7086. MISSION INTANGIBLE is a registered trademark of the Intangible Asset Finance Society. All rights reserved.