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MISSION: INTANGIBLE

Branded educational resources


M:I Products

The Society offers three  families of products under the Mission: Intangible® brand -- blog, briefings and books. The Society's blog offers authoratitive quantitative analyses of the intangible asset and reputation value stories behind today's headlines.

The Monthly Briefings offer registered listeners an hour-long program on a topical matter of intangible asset management. Prepared remarks from a subject matter expert supplemented by presentation materials fill about 70% of the hour. Questions emailed to the program moderator and expertly fielded comprise the balance. Registration is complementary. The slides and audio recordings of earlier briefings can be purchased for a nominal fee.

There are two books. The most recent, Reputation, Stock Price and You: Why the market rewards some companies and punishes others, entered into circulation 14 November 2012. Mission: Intangible. Managing risk and reputation to create enterprise value was the first of a series of books published by the Society. More information on this book and the other programs can be found through the links above.