About Us


The Intangible Asset Finance Society is the premier global resource for professionals seeking enterprise-wide strategies that foster an ethical and innovative business culture, increase the quality, safety, sustainability and security of goods and services, and enhance reputations.

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Current Event


The Society continues its MISSION:INTANGIBLE MONTHLY BRIEFING call-in hosted by both a member of the Reputation Leadership Council and by program moderator, Jonathan Salem Baskin.

Next up: How to Celebrate a Cornucopia of Intangibles June 28, 2013 at 10H00 ET  




The Society thanks attorney Jim Singer and the law firm of Fox Rothschild LLP, for supporting IAFS through pro bono legal advice in intellectual property matters.

Latest Publication

 

"The premise that people reveal their expectations by their behaviors, as well as their opinions, is a powerful idea, and it’s an interesting way of understanding what happened," writes  Jonathan Salem Baskin.

Mission:Intangible

Intangible asset values represent more than half of the value of the median publicly traded company; their loss is a corporate existential peril. The examples are, unfortunately, too numerous and generally well known.  

Browse the Society's blog, MISSION:INTANGIBLE for authoratitive quantitative analyses of the intangible asset and reputation value stories behind the headlines.

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For a deeper look at the numbers, read the book, Reputation, Stock Price, and You: Why the market rewards some companies and punishes others.