Reputation Leadership Council

The Reputation Leadership Council (RLC) of the Intangible Asset Finance Society provides oversight and strategic direction for the Society's Mission:Intangible blog and Mission:Intangible monthly briefing broadcasts.



Michael D. Moberly, Chair
Knowledge Protection Strategies

Mike is President and Founder of Knowledge Protection Strategies ‘intersecting intangible assets, IP, and business.’ Mike’s expertise lies in his commitment to mitigating risks and threats relative evolving from the proliferation of independent and state sponsored business/competitor intelligence entities and growing numbers of ‘legacy free players’ that engage in infringement, misappropriation, product piracy, and counterfeiting. The company advises on intangible assets development and how value evolves within a company and through opportunities in a range of venues and transactions.

Mike’s professional experiences are framed by 25+ years of university teaching, research, and business consulting on a variety of matters related to safeguarding, primarily private sector, IP, proprietary information, and other intangible assets. He has conducted 70+ national and international presentations and keynote speakerships, and currently serves as Chair of the Information Asset Protection and Pre-Employment Screening Council for ASIS International. A former professor at Southern Illinois University at Carbondale (1982-2002), Mike brings domestic-international experiences, a strong research regimen and communication skills to his engagements as an analyst, strategist, educator, practitioner, and training specialist.

Mike holds BA and MPA degrees from Indiana University along with hours toward a doctoral degree in political science. He continues to teach for SIUC and taught for three years in Webster University’s graduate (MBA) program. From 1968-1971, Mike served in the U.S. Army with the 82d Airborne Division and 173d Airborne Brigade in Viet Nam.


David Gould, Chair
Buchanan Ingersoll & Rooney PC

David is a technology transactions attorney in the Corporate Finance & Technology Section of Buchanan Ingersoll & Rooney, PC. David advises clients on issues arising from the licensing and commercialization of intellectual property, as well as issues related to the protection of such intellectual property. He has also assisted a wide range of clients in the drafting and negotiating of licenses, maintenance and support agreements, service level agreements, value added reseller and distribution agreements, consulting services agreements, source code escrow agreements, manufacturing and supply agreements, non-disclosure agreements, letters of intent, business development and co-marketing agreements, and domestic and international technology distribution and development agreements.

Branding & Marketing

Jonathan Salem Baskin
Baskin Associates, Inc.

21st century reputation is measured through the financial effects of stakeholder behaviors, not opinions. Jonathan helps companies measure those behaviors and communicate their benefits.

Jonathan is Managing Director of Consensiv, a reputation controls services firm that gives company leadership the metrics and advisory services for actionable visibility into the financial drivers that build reputational value, and guard against its loss. He has published four books, writes regularly for Forbes and Advertising Age, and is a Senior Fellow Emeritus at the Smithsonian's National Museum of American History.

For years, Jonathan has researched and devised ways to bring concepts of reputation and IP value into line with the latest thinking on brands and how marketing is delivered. His experience totals nearly 30 years of work driving consumer purchases and building strong brands, having led a number of marketing initiatives that crossed both digital and offline domains for such world-class brands as Apple, Blockbuster, ConAgra, and most other letters in the brand-name alphabet.


IA Value Signaling

Jonathan Low
Predictiv, LLC

Reputation value is how the markets communicate their appreciation of the underlying intangible assets. Jon brings the perspective of a specialist in communicating the benefits of intangible assets to financial stakeholders and the capital markets--promoting the effectiveness of intangibles as predictive economic variables and addressing the ancient (at least decade-old) bugaboo of comparability for intangible metrics.

Jon is a Partner in Predictiv, a consulting firm specializing in the valuation of intangibles such as intellectual capital, brand, reputation, sustainability and alliances working with corporate clients of all sizes in North and South America and Europe. He has directed four major research reports on the role of intangibles in the global economy (Measures That Matter, Success Factors in the IPO Transformation Process, Decisions That Matter, The Value Creation Index). He is the co-author of Invisible Advantage, a book published in 2002, was co-editor of Enterprise Value in the Knowledge Economy and was a contributor to Business Power: Creating New Wealth from IP Assets published in 2007. His work has appeared in The Wall Street Journal, New York Times, Forbes and Business Week.

Jon has presented his findings to the SEC, FASB, the European Commission, the OECD and the Federal Reserve Bank of New York. He served as Deputy Assistant Secretary for Work and Technology Policy at the US Department of Labor from 1993-1996. He served on the SEC’s Steering Committee on the Future of Accounting and Financial Reporting. Subsequently, Jon served as Co-Chair for Strategic and Organizational Issues of The Brookings Institution’s Task Force on Understanding Intangible Sources of Value. He is a graduate of Dartmouth College and Yale University’s School of Management.

Integrated Asset Management

Scott Childers
The Walt Disney Company

Scott has long been a proponent of integrating the corporate operations spurring ethics, innovation, quality, safety, sustainability and security.

Scott has long been a proponent of integrating the corporate operations spurring ethics, innovation, quality, safety, sustainability and security. Scott is currently the Director of Integrated Trade Management at The Walt Disney Company. Integrated Trade Management is the coordinated effort to facilitate global trade while addressing complex, multilayered, and multidimensional social, safety, environmental and regulatory compliance requirements as well as mitigating risk and improving resiliency in the supply chain through increased visibility and forecasting. Scott has over 19 years of international supply chain management, global regulatory trade and corporate social responsibility experience.

He is responsible for driving global supply chain management strategy and processes that protect the integrity and appeal of the Disney brand worldwide through a holistic and cost effective trade management program. He leads Disney’s global supply chain security, customs facilitation and international finance programs through a team that is focused not only on the functional execution but also on risk analysis and mitigation strategies spanning Disney’s global supply chains in the areas of international labor standards and product safety.

Scott holds a Bachelor of Science degree in Business Administration from Palm Beach Atlantic University and is a Licensed United States Customs Broker.


Ethics Portfolio

Paul F. Liebman
OCEG Fellow
Chief Compliance Officer, The University of Texas at Austin

Ethics comprise the values by which a company operates; integrity is the act of adhering to those values. Companies committed to "principled performance"- i.e., strategically focused ethics and integrity – not only out-behave but also out-perform their competition. A commitment to ethics and integrity affects the reputation value of all other intangible assets. Ethics and integrity are also the keystone intangible assets because they form the basis for trust and confidence.

Paul is a recognized ethics and integrity thought leader with more than 24 years of experience. In 2011, he was honored as an OCEG Fellow by the Open Compliance and Ethics Group for his contributions to the Governance, Risk and Compliance profession. Currently serving as the Chief Compliance Officer at The University of Texas at Austin, he previously served as Vice President of Compliance for Flextronics Inc., a global EMS company, and as Chief Compliance Counsel at Dell Inc.

Prior to joining Dell, Paul was Assistant General Counsel and Director of Compliance for Temple-Inland in Austin, TX as well as Global Compliance Counsel for KoSa, a global manufacturing subsidiary of Wichita, KS based Koch Industries. Prior to that, he was an environmental attorney for Koch Industries and Exxon. He is a graduate of The University of Massachusetts in Amherst, MA and The George Washington University Law School in Washington, DC.


Governance Portfolio

Michael D. Greenberg

The structures and processes of governance are the board-level signs of a company’s culture and understanding of the relationship between reputation and stock price.

Michael is a senior research analyst with RAND, and serves as the Director of RAND’s Center for Corporate Ethics and Governance. He is an attorney and a psychologist by training. Michael’s work at RAND has involved designing and leading empirical research projects on topics spanning law and business, civil justice, national security, and healthcare policy issues. He has led or co-led projects in all of these areas, and some recent examples of his work include studies on fair value accounting and systemic risk, and on the impact of the 2008 financial crisis on the U.S. civil justice system. In his role as the Director of the Center for Corporate Ethics and Governance, Michael leads efforts to develop new research and path-breaking round table events designed to contribute to better policy, on matters ranging from organizational compliance and behavior, to government regulation of business organizations, to the role of organizational boards in institutional oversight. Related reports and articles recently authored by Michael include Directors as Guardians of Compliance and Ethics Within the Corporate Citadel (2010); For Whom the Whistle Blows: Advancing Corporate Compliance and Integrity Efforts in the Era of Dodd-Frank (2011); and Corporate Culture and Ethical Leadership Under the Federal Sentencing Guidelines (2012). In 2011, Michael was honored with the National Association of Corporate Directors D100 Award, recognizing the most influential people in the corporate governance community.

In addition to his work at RAND, Michael has held adjunct and teaching appointments at the University of Pittsburgh School of Law, the University of Pittsburgh School of Medicine, and the Heinz College of Public Policy at Carnegie Mellon University. He received his Ph.D. in clinical psychology from Duke University, and following an internship at Dartmouth Medical Center in New Hampshire, he subsequently entered law school and received his J.D. from Harvard. Michael worked as an associate attorney at Ropes & Gray, a large Boston law firm, prior to joining RAND.

Innovation Portfolio


Innovation is the design, invention, development, and/or implementation of new or altered products, services, processes, systems, organizational structures, or business models for the purpose of creating new value for customers and financial returns for the firm. Intellectual Property is part of this.


Quality Portfolio

Quality has three facets. It is The extent to which a product is free from defects or deficiencies; the extent to which a service meets or exceeds the expectations of customers or clients, especially in comparison to peers; and the extent to which products and services conform to measurable and verifiable criteria.


Safety Portfolio

Safety is the state of being reasonably certain that a set of conditions will not accidentally cause adverse effects on the well-being of employees, the public, or the environment.


Sustainability Portfolio

Sustainability is the making, using, offering for sale, or selling of products and services that meet the needs of the present without compromising the ability of future generations to meet their own needs.


Security Portfolio

Security is the degree of protection a company offers against events undertaken by actors intentionally, criminally, or maliciously for purposes that adversely affect the firm. Because fear is the great disruptor of life and commerce, it is useful to think of security, the most ethereal of the intangible assets, as “absence of fear.”

Return to Top