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MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics. Intangible assets include business processes, patents, trademarks; reputations for ethics and integrity; quality, safety, sustainability, security, and resilience; and comprise 70% of the average company's value. MISSION:INTANGIBLE is a registered trademark of the Intangible Asset Finance Society.

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Nokia: On life support

C. HUYGENS - Wednesday, June 20, 2012
Fourteen weeks ago, the Steel City Re reputation metrics suggested Nokia's prospects were bleak. Nokia is not getting any better. Reputation vital signs recorded late last week are consistent with a company on life support. Think of those movie scenes where the heart monitor switches from a series of pings to a monotonous tone, and the  display switches from peaks and valleys to a flat line.

All current vital sign metrics are below the 10th percentile. The historic reputational volatility metric is in the 92nd percentile. Diagnosis: recent violent reputational trajectory with evolving terminal failure of life support systems. (Note that the reputational metrics anticipated the market price failure by a few weeks.).


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